CaptureRx Privacy Notice for California Residents
This CaptureRx Privacy Notice for California Residents supplements the information contained in the Privacy Notice of NEC Networks LLC dba CaptureRx (“we”, “us” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.
Technologies and Partners We Use
Advertising and analytics: Google Ads, Google Analytics, Meta (Facebook) Pixel, LinkedIn Insight Tag.
Tag management: Google Tag Manager.
Email marketing: Brevo, which we use for marketing emails that may measure opens and clicks.
Security and abuse prevention: reCAPTCHA.
Session analytics and diagnostics: Microsoft Clarity, which records page interaction information such as clicks, scrolls, and basic device and technical data. We configure masking on form fields designed to capture sensitive text.
Website tracking and analytics technologies:
- First-party cookies for session management and user preferences
- Third-party cookies for analytics and advertising optimization
- JavaScript tags and pixels for conversion tracking and site analytics
- Local storage for maintaining user preferences and session data
- Server logs that automatically collect IP addresses, browser types, and page requests
Specific tracking implementations:
- Google Tag Manager container for centralized tag management
- Facebook Pixel for ad conversion tracking and audience building
- LinkedIn Insight Tag for B2B marketing attribution
- Google Analytics 4 for website usage analytics and user behavior tracking
- Microsoft Clarity for session recordings and heatmap analysis (with sensitive field masking enabled)
Categories of Personal Information We Collect
| CATEGORY | EXAMPLES | COLLECTED |
|---|---|---|
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, email address, account name, Social Security number, driver’s license number, passport number, cookie identifiers, device identifiers, or other similar identifiers. | Yes |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Information you provide in forms such as contact requests, demo requests, newsletter subscriptions, and webinar RSVPs including name, company, role, email address, phone number, and free-form message content. Some Personal Information included in this category may overlap with other categories. | Yes |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information), etc. | Yes |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | No |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, video security surveillance, and sleep, health, or exercise data. | No |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Pages viewed, links clicked, referring URL, time on page, interactions with ads, browser type, version, and language settings, operating system and platform, screen resolution and device type, referring website URLs and exit pages, click paths, time spent on pages, scroll depth, form interaction data (excluding masked sensitive fields), marketing campaign identifiers and attribution data. | Yes |
| G. Geolocation data. | Physical location or movements. Approximate geolocation derived from your IP address. | Yes |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | No |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. Company and role information provided in forms. | Yes |
| J. Non-public education information (per the Family Educational Rights and Privacy Act). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | No |
| K. Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Preference and inference information that we or our partners derive from your site activity to understand interests and measure advertising performance. | Yes |
How We Disclose Personal Information
We disclose personal information to:
- Service providers and contractors that host and operate our site, secure it, provide analytics, email and customer communications, customer support, and related services under contracts that restrict how they can use personal information.
- Advertising and analytics partners as described above, which may use their own cookies and identifiers to provide services to us and others. California may treat these disclosures as a sale or sharing of personal information.
- Analytics and optimization partners that help us understand site usage and improve user experience, including session replay services that record anonymized user interactions (with sensitive data masked).
We do not disclose personal information to data brokers.
We do not disclose personal information to third parties for their independent marketing purposes.
Your Rights Under California Law
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
- Right to Know and Access: You can request details about the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, and the categories of third parties with whom we share it.
- Right to Delete: You can request that we delete personal information we collected from you, subject to certain exceptions (such as where retention is required by law or to complete a transaction).
- Right to Correct: You can request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing: You can direct us not to sell or share your personal information with third parties for targeted advertising.
- Right to Limit Use of Sensitive Personal Information: You can direct us to limit our use and disclosure of sensitive personal information to what is necessary to perform services you request.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
How to Exercise Your Rights
You may exercise your rights in the following ways:
- Online: Submit a request using our webform at https://www.capturerx.com/contact/
- Email: Contact us at support@capturerx.com
- Phone: Call us toll-free at 888.345.5745
To protect your privacy and maintain security, we may verify your identity before fulfilling your request. You may also authorize an agent to make a request on your behalf, in which case we will require proof of authorization.
Sensitive Personal Information
We collect certain information that may be classified as “sensitive personal information” under California law, such as Social Security numbers, driver’s license numbers, financial account numbers, medical information, and protected classifications.
We do not use or disclose sensitive personal information for purposes other than those permitted by the CPRA, such as:
- To perform services you request.
- To detect and prevent security incidents.
- To comply with legal obligations.
We do not use sensitive personal information to infer characteristics about individuals.
Data Retention
We retain personal information only for as long as is reasonably necessary for the purposes described in this Privacy Notice, or as required by law. Retention periods may vary depending on the category of information, the sensitivity of the data, and our legal or contractual obligations. When personal information is no longer required, we securely delete or anonymize it.
Notice of Financial Incentives
We do not offer financial incentives, price differences, or loyalty programs in exchange for the collection, retention, or sale of your personal information.