“What’s your mission? Ours is to enable yours.” Companies’ mission statements typically all sound the same. They all routinely promise integrity, compassion and or humility. But, how often do they actually deliver on those promises?
During new employee orientation at CaptureRx, employees are bombarded with our mission statement. It’s on t-shirts, wall quotes, notepads – everything. And initially, it can be easy to associate that mission statement as just another business offering empty promises.
Your association with that quickly changes.
At CaptureRx, our mission is everything. We don’t measure success in dollars, sales or clicks – we measure success in how we’ve helped our clients progress their mission.
Every sales outreach, every marketing message, every interaction – must enable the client’s mission.